Beats Flex
My Role:
Art Direction
Design Strategy
Concept Development
Interactive Design
Experience Design
Art Direction
Design Strategy
Concept Development
Interactive Design
Experience Design
Expanding on Firstborn’s partnership, we teamed up with Beats by Dre again to educate a global audience on Beats Flex: a flexible, durable, long-lasting earphone that’s good for every occasion.
We crafted a rich interactive experience that blends live action, 3D and motion graphics to take interactive storytelling and product education to a new level.
We crafted a rich interactive experience that blends live action, 3D and motion graphics to take interactive storytelling and product education to a new level.
To showcase the universal appeal of the earphone, we focused our live-action narrative on a diverse cast of creative individuals—featuring an active yogi, a photographer, and a makeup artist.
We follow each individual throughout their day to demonstrate the versatility, durability and portability of Beats Flex.
We follow each individual throughout their day to demonstrate the versatility, durability and portability of Beats Flex.
© Dan Lemperle | daniellemperle@gmail.com