Currently on Contract:
Art Director at ︎

Beats Flex

My Role:
Art Direction
Design Strategy
Concept Development
Interactive Design
Experience Design
Expanding on Firstborn’s partnership, we teamed up with Beats by Dre again to educate a global audience on Beats Flex: a flexible, durable, long-lasting earphone that’s good for every occasion.

We crafted a rich interactive experience that blends live action, 3D and motion graphics to take interactive storytelling and product education to a new level.
To showcase the universal appeal of the earphone, we focused our live-action narrative on a diverse cast of creative individuals—featuring an active yogi, a photographer, and a makeup artist.

We follow each individual throughout their day to demonstrate the versatility, durability and portability of Beats Flex.

© Dan Lemperle  |